Navarre has a wealth of customs and traditions: carnivals, dances, rural sports, pelota, cows and txaranga (traditional festivities in the streets), jotas (Aragonese dance with typical music) and much more. And, of course, the Running of the Bulls: at San Fermín sheer madness overcomes the streets, bringing out indescribable emotions. At 12 midday on 6th July, thousands of young people meet in the Plaza del Ayuntamiento. Many other people from around the region come together in the Plaza del Castillo and nearby streets to cheer when the 'Viva San Fermín, Gora San Fermín' rings out and the Chupinazo is set off.